University of Missouri Strategic Communication

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Insight of the Week


YAYAs know they have to enter into committed relationships with their smartphones. But not until they're ready.
-Brian Jarvis

What the heck are YAYAs anyway?

Gen-Y. Generation Next. Millennials. The Net Generation. iGeneration. Generation M for Multitask. Trophy kids. The Ritalin Generation.Whatever you choose to call today's 18-24-year-olds, they're unlike any generation before them......More