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The YAYA Insight of the Week

MediaPost: Search Marketers Need An Attitude Adjustment

In this MediaPost article, the author urges search marketers to focus on connecting with individual customers rather than merely optimizing:
Search marketing must turn into a consumer service to help make the correct decisions when purchasing products or services, and connecting means figuring out what customers want and use their language to communicate with them. SEO professionals [...]

Reynolds Journalism Institute

This research site is made possible with the support of the Donald W. Reynolds Journalism Institute.

Rji

That's so YAYA

Fresh content from the MOJO Ad blog.

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MOJO Ad

MojoMojo Ad is the premier student-staffed professional services advertising agency in the country. Mojo Ad works with local, regional and national advertisers as well as ad agencies to create solutions that reach the ultra-savvy Youth and Young Adult market. Recent clients include Hallmark, A&W, Long John Silver’s, Purina Pro Plan and Discovery Channel’s HOWSTUFFWORKS.COM.