About

The Youth and Young Adult market is more than just the 18-26 demographic. It’s a life phase. And we call those ultra savvy young adults YAYAs. As these young adults constantly pass into and out of this life phase, so to do the lifestyles, habits, trends, media consumption and technology choices of YAYAs. Their choices offer insights into what’s next in culture, media, and technology for consumers of all ages.

At the Missouri School of Journalism and the Donald W. Reynolds Journalism Institute we have the ability to continuously tap into the YAYA world, gleaning key insights and combining them with award winning research expertise from our faculty, staff and industry partners. Since we are an independent enterprise with an unlimited supply of YAYAs, we’re able to help marketers, journalists, and advertising professionals make informed decisions by providing unbiased, fresh and up to date research that’s surprisingly affordable. Let us tell you more about the YAYAMediaNow advantage.