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In this MediaPost article, the author urges search marketers to focus on connecting with individual customers rather than merely optimizing:
Search marketing must turn into a consumer service to help make the correct decisions when purchasing products or services, and connecting means figuring out what customers want and use their language to communicate with them. SEO professionals [...]
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This MediaPost article discusses a marketing event called “The New Black. The New Urban,” hosted by media mogul Damon Dash. The main idea of the event was that marketers need to be in touch with how today’s young African-Americans and urban Millennials define themselves.
Tru Pettigrew, president of Alloy Access, said the firm has been approached [...]
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Apple is giving Google a run for its money. It’s new iAd system is breaking Apple into the realm of mobile advertising–and with an advantage too: it can make ads contextually relevant because the company owns the devices, not just the browser (like Google). This MediaPost article explains more:
Targeting ads becomes easy when the company doing [...]
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The market of Internet-enabled mobile devices is growing exponentially, and more and more consumers are using these devices to make purchases online. However, brands are not keeping up with the pace and are under-targeting mobile device users.
Advertisers spend only 8% of their dollars on the Internet, where consumers spend about 38% of their media time. [...]
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This Fast Casual article weighs the pro’s and con’s of Four Square, the latest social engagement site.
The location-based social media site encourages users to “check-in” at locations in a given community. Establishments are able to provide incentives, such as free food, for FourSquare users who frequent a restaurant.
The added value of Foursquare is its [...]
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Vivmag, an online lifestyle magazine, is planning to produce an interactive version for the iPad. This New York Times blog talks about the future of interactive media in relation to the iPad.
Jeanniey Mullen, VIVmag’s chief marketing officer, said that the magazine planned to make every iPad and desktop issue interactive with video and full-motion advertising, including [...]
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Word-of-mouth advertising is being replaced in this digital age by young people sharing their brand picks with friends via social media. This MediaPost news brief discusses a study of 1500 consumers:
60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And 51% of Facebook [...]
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